Introduction
In the final quarter of 2026 there will be major technology, SaaS, AI, cloud, enterprise IT, developer, cybersecurity, and startup events taking place in the United States, in Europe, and in other global tech markets.
These events allow B2B companies to come across potential customers, tech decision-makers, developers, founders, investors, partners, and other businesses.
Just because you attend an expo doesn’t mean you’ll end up with a solid sales pipeline; the real value comes from picking the right event, meeting the right people, starting conversations before the event, and then upping the follow-up afterward.
The guide includes information on the major technology and SaaS events in Q4 2026, detailing who will attend, the types of companies exhibiting, and how companies can use event contact data to aid their lead generation efforts.
Overview of Technology and SaaS Events in Q4 2026
| SaaStock Europe | Oct. 13–14 | Dublin, Ireland | AI & B2B SaaS | Founders, executives, investors | SaaS, AI & technology providers |
| TechCrunch Disrupt | Oct. 13–15 | San Francisco, CA | Startups & AI | Founders, investors, operators | Startups & technology companies |
| Workday Rising | Oct. 12–15 | Las Vegas, NV | HR, Finance & AI | HR, finance & IT professionals | Workday partners & solution providers |
| Gartner IT Symposium/Xpo | Oct. 19–22 | Orlando, FL | Enterprise IT | CIOs & IT leaders | Enterprise technology providers |
| HR Technology Conference | Oct. 20–22 | Las Vegas, NV | HR Technology | HR & technology leaders | HR software & solution providers |
| Oracle AI World | Oct. 25–28 | Las Vegas, NV | AI & Cloud | Oracle users, IT & technology teams | Oracle partners & technology providers |
| GitHub Universe | Oct. 28–29 | San Francisco, CA | Developers & AI | Developers, security & technical leaders | Developer & technology ecosystem |
| SaaS North | Nov. 4–5 | Ottawa, Canada | SaaS & AI | Founders, operators & investors | SaaS, AI & business solution providers |
| Web Summit | Nov. 9–12 | Lisbon, Portugal | Global Technology | Founders, investors & enterprises | Technology companies & startups |
| KubeCon + CloudNativeCon NA | Nov. 9–12 | Salt Lake City, UT | Cloud Native | Developers, architects & CTOs | Cloud, infrastructure & open-source companies |
| Microsoft Ignite | Nov. 17–20 | San Francisco, CA | Enterprise AI & IT | IT professionals, developers & leaders | Microsoft partners & technology providers |
| Slush | Nov. 18–19 | Helsinki, Finland | Startups & VC | Founders, investors & operators | Startups, technology companies & partners |
| AWS re:Invent | Nov. 30–Dec. 4 | Las Vegas, NV | Cloud & AI | Cloud, DevOps, security & IT professionals | AWS partners & cloud technology companies |
| GITEX GLOBAL | Dec. 7–11 | Dubai, UAE | Global Technology | Technology executives, founders & investors | AI, cloud, cybersecurity & technology companies |
October 2026 Technology & SaaS Expos
1. SaaStock Europe 2026
Dates: October 13–14, 2026
Location: Dublin, Ireland
Focus: AI and B2B SaaS
Location: Dublin, Ireland
Focus: AI and B2B SaaS
SaaStock Europe brings together individuals from the AI and B2B software industries. The event in 2026 will centre on SaaS growth, AI, revenue, leadership, and business development. The organisers anticipate that over 2,000 founders, executives and investors from the AI and SaaS fields will attend.
The audience includes:
- SaaS founders
- Startup and scaleup executives
- Revenue leaders
- GTM professionals
- Investors
- SaaS operators
Exhibitors and Sponsors
The companies which are exhibitors and sponsors operate in the field of AI and B2B software, and at the event the attendees have the opportunity to look at new technology, business ideas, and growth solutions.
Lead Generation Opportunity
Companies which provide SaaS, AI solutions, consulting, revenue technology, or other B2B services can use information about attendees to contact potential buyers. They can likewise make use of exhibitor data in order to locate partners or carry out business service campaigns.
2. TechCrunch Disrupt 2026
Dates: October 13–15, 2026
Location: San Francisco, California
Focus: Startups, AI, software, and innovation
Location: San Francisco, California
Focus: Startups, AI, software, and innovation
TechCrunch Disrupt 2026 will gather more than 10,000 startup and venture capital leaders, with a particular emphasis on founders, investors, operators, and innovators; it also includes an exhibitor program which enables brands to connect with founders, VCs, and technology leaders.
Attendees
Key attendee groups include:
- Startup founders
- Venture investors
- Startup operators
- Technology innovators
- Enterprise technology leaders
Exhibitors
Exhibitors can be startups or technology companies who wish to display their products, boost their visibility, and meet up with other members of the startup community.
Lead Generation Opportunity
Attendee data helps businesses identify relevant decision-makers, founders, investors, and technology professionals for targeted outreach. Exhibitor data provides access to companies already active in the technology space, creating opportunities for partnerships, service sales, and business development.
3. Workday Rising 2026
Dates: October 12–15, 2026
Location: Las Vegas, Nevada
Focus: HR, Finance, IT, and Enterprise AI
Workday Rising brings together customers, potential clients, partners, analysts, and the media. The company states that the event draws in more than 30,000 people, both attending in person and participating online, from the fields of HR, finance, and IT.
Attendees
Key attendee groups include:
- Startup founders
- Venture investors
- Startup operators
- Technology innovators
- Enterprise technology leaders
Lead Generation Opportunity
Attendee data can help businesses connect with founders, investors, technology professionals, and potential buyers. Exhibitor data can help identify technology companies and startups for partnerships, services, and B2B sales opportunities.
4. Gartner IT Symposium/Xpo 2026
Dates: October 19–22, 2026
Location: Orlando, Florida
Focus: Enterprise IT, AI, Cybersecurity, and Digital Strategy
Location: Orlando, Florida
Focus: Enterprise IT, AI, Cybersecurity, and Digital Strategy
The event, organized by Gartner in Orlando in 2026, is aimed at CIOs and senior IT executives, and the organizers anticipate more than 7,000 attendees in those roles.
Attendees
Key attendee groups include:
- Startup founders
- Venture investors
- Startup operators
- Technology innovators
- Enterprise technology leaders
Exhibitors
The directory of exhibitors includes companies in the technology sector such as AT&T Business, Atlassian, Cisco, Google Cloud, and other providers of enterprise technology.
Lead Generation Opportunity
This event is suitable for account-based campaigns that are aimed at senior enterprise technology buyers and exhibitor information can assist companies in identifying technology businesses with which to form partnerships and to provide B2B services.
5. The HR Technology Conference 2026
Dates: October 20–22, 2026
Location: Las Vegas, Nevada
Focus: HR Technology and AI
Location: Las Vegas, Nevada
Focus: HR Technology and AI
The HR Technology Conference brings together HR professionals and technology suppliers in order to look at workforce software, AI, recruiting tools, employee experience, analytics, and other HR solutions.
Attendees
Potential attendee groups include:
- HR executives
- HR technology professionals
- Talent leaders
- Recruiting professionals
- Workforce technology buyers
- Business decision-makers
Exhibitors
The exhibition features HR technology companies and solution providers who offer software, AI, recruiting tools, workforce management, analytics, and employee experience solutions.
Lead Generation Opportunity
Attendee lists are useful for buyer-oriented outreach while exhibitor lists make it easier for businesses to locate HR technology companies for the purpose of partnerships, integrations, and B2B services.
6. SaaS North 2026
Dates: November 4–5, 2026
Location: Ottawa, Canada
Focus: SaaS, AI, and Business Growth
Location: Ottawa, Canada
Focus: SaaS, AI, and Business Growth
SaaS North gathers together founders and operators in the SaaS and AI fields, as well as investors and technology companies.
Attendees
- SaaS founders
- AI founders
- Revenue leaders
- Operators
- Investors
- Product professionals
Exhibitors and Sponsors
Lead Generation Opportunity
Attendee information enables companies to get in touch with SaaS decision-makers and exhibitor information can also identify technology companies that are good candidates for partnerships and B2B services.
7. Web Summit 2026
Dates: November 9–12, 2026
Location: Lisbon, Portugal
Focus: Technology, AI, SaaS, and Startups
Location: Lisbon, Portugal
Focus: Technology, AI, SaaS, and Startups
Web Summit brings together entrepreneurs, technology companies, investors, corporate teams, and professionals from all parts of the world.
Attendees
The audience includes:
- Startup founders
- Investors
- Technology executives
- Enterprise innovation teams
- Developers
- Entrepreneurs
Exhibitors and Sponsors
The exhibition includes tech startups, well-established companies, software suppliers, and other businesses showcasing their products and services.
Lead Generation Opportunity
As the event draws in a diverse group of people, companies should divide their outreach efforts. They can run various campaigns targeting founders, enterprise buyers, investors, and tech professionals.
8. Microsoft Ignite 2026
Dates: November 17–20, 2026
Location: San Francisco, California
Focus: Enterprise AI, Azure, Security, and IT
Location: San Francisco, California
Focus: Enterprise AI, Azure, Security, and IT
At Microsoft Ignite, IT professionals, developers, business leaders, security experts, Microsoft customers, and partners meet together.
Attendees
- IT professionals
- Developers
- Security leaders
- Technology executives
- Enterprise users
- Microsoft ecosystem professionals
Exhibitors and Sponsors
The event includes Microsoft partners and technology suppliers who are involved in cloud services, artificial intelligence, security, business applications, and enterprise solutions. founders, enterprise buyers, investors, and tech professionals.
Lead Generation Opportunity
Attendee campaigns are able to reach enterprise technology buyers, and exhibitor campaigns can link up with companies within the Microsoft ecosystem for the purpose of services, partnerships, and integrations.
Why It’s Important to Use Both Attendee and Exhibitor Data
A common event-marketing mistake is treating all event contacts as the same type of prospect. Attendees and exhibitors can offer different business opportunities.
Attendee Data
Useful for reaching:
- Buyers
- Decision-makers
- IT professionals
- Founders
- Executives
Exhibitor Data
Useful for targeting companies for:
- SaaS
- Cloud services
- Consulting
- Cybersecurity
- Partnerships
- B2B services
Choosing the Right Technology Expo for Q4
It isn’t the case that every technology event is suitable for your business.
The first step is to define your ideal customer profile.
- Industry
- Company size
- Geography
- Job title
- Seniority
- Department
- Buying responsibility
- Product relevance
Now, compare your ideal customer profile with the lists of event attendees and exhibitors.
Ensure that the event is in keeping with your product.
| Enterprise SaaS | CIOs, IT leaders, enterprise buyers |
| AI Software | AI leaders, technology executives |
| Cloud Platform | Cloud architects, DevOps, CTOs |
| Developer Tools | Developers, engineering leaders |
| Cybersecurity | CISOs, security teams |
| HR SaaS | HR and workforce technology leaders |
| Fintech SaaS | Banking and fintech professionals |
| Startup SaaS | Founders, operators and investors |
How to Choose the Right Trade Show Data Provider
Event Relevance | Data should match your target event |
Attendee & Exhibitor Coverage | Attendee, exhibitor, or both |
Contact Fields | Name, company, title, email, phone, location |
Data Freshness | Recently reviewed or verified records |
Segmentation | Title, seniority, industry, company size, location |
Delivery Format | Excel or CSV for easy CRM use |
How ExpoLeads Helps with Q4 Technology and SaaS Prospecting
Discover ExpoLeads’ Event Attendee and Exhibitor Lists
ExpoLeads provides contact lists for attendees and exhibitors at specific events, such as trade shows, conferences, summits, and other business meetings. The directory now features more than 90,000 events across over 30 different industries.
You can request the following from ExpoLeads:
- Attendee Lists
- Exhibitor Lists
- Attendee & Exhibitor Lists
- Custom Data Requirements
You can use ExpoLeads to filter event databases by job title, seniority, department, industry, company size, and location. The lists are provided in Excel or CSV format, and free samples can be requested to review the available fields and data structure.
This data can help with:
- Pre-event prospecting
- Meeting scheduling
- Account-based outreach
- Booth promotion
- Exhibitor outreach
- Post-event follow-up
- CRM enrichment
When putting together your Q4 technology events, you should enter the event name, the type of audience, the target roles, the location, the company profile, and all the other details if you want to create a more targeted campaign.
Get your Q4 2026 Technology or SaaS Contact List
Are you going to be contacting the people attending a technology or SaaS expo in the fourth quarter of 2026?
You can ask ExpoLeads for a contact list made for your event.
Choose from the following options:
- Attendees List
- Exhibitors List
- Both Attendees & Exhibitors
- Custom Data Requirements
In order to be able to address your list, could you please provide us with some details such as the name of the event, the type of audience, the industry, the job titles, the level of seniority, the size of the company, the location, or any other requirements you have for the campaign?
Other Options for Event Contact Data
If your business needs contact data for specific events, you can also look at independent service providers like these:
- ExpoLake gives out contact information for people attending and for the exhibitors at trade shows and business events.
- The contact databases provided by ExpoAttendeeList focus on event attendees and exhibitors.
Before selecting a provider, you should check the extent of their event coverage, the contact details they provide, how current the data is, the segmentation options they offer, and the overall quality. This will help you find the one that best suits your campaign.
Conclusion
Q4 2026 brings together major technology and SaaS events covering enterprise IT, AI, cloud, cybersecurity, developer technology, HR technology, startups, and global innovation.
The right event depends on your business objective. Attendee data can help you reach potential buyers and decision-makers, while exhibitor data can open opportunities with companies already investing in the event and their industry.
With the right audience, relevant event-specific data, focused segmentation, and timely outreach, businesses can turn Q4 events into meaningful B2B conversations and sales opportunities.
Choose the right event, identify the right attendees or exhibitors, and build your Q4 2026 prospecting campaign with ExpoLeads.
FAQ's
What will the top Technology and SaaS expos be in Q4 2026?
The major events are SaaStock Europe, TechCrunch Disrupt, the Gartner IT Symposium/Xpo, Workday Rising, GitHub Universe, Web Summit, KubeCon plus CloudNativeCon, Microsoft Ignite, Slush, AWS re:Invent, and GITEX GLOBAL.
Might I have just the list of attendees?
So ExpoLeads says that companies have the option of asking for data consisting only of attendees, data consisting only of exhibitors, or a combined database including both attendees and exhibitors.
In what format is the data provided?
ExpoLeads provides event databases in Excel or CSV format so that you can readily use them with your sales, CRM, or marketing tools.
When should I begin my Q4 event campaign?
Your team will be able to identify the right audience, segment prospects, reach out to them, and arrange meetings if you launch your campaign a few weeks before the event.