Introduction
January 2027 kicks off the U.S. trade show calendar with some of the country’s biggest and most industry-focused exhibitions. From CES and NRF Retail’s Big Show to World of Concrete, SHOT Show, AHR Expo and IPPE, these events bring together thousands of exhibitors, buyers, business leaders and industry professionals.
For B2B companies, January 2027 offers opportunities to connect with relevant prospects, identify decision-makers and build new sales relationships through targeted event prospecting.
Top 10 Expos in USA January 2027
| # | Expo | Date | City | Exhibitors | Attendees |
|---|---|---|---|---|---|
| 1 | CES 2027 | Jan 6–9 | Las Vegas | 4,100+ | 148,000+ |
| 2 | NRF 2027 | Jan 10–12 | New York | 1,000+ | 41,000+ |
| 3 | PPAI Expo 2027 | Jan 12–14 | Las Vegas | 1,000+ | 12,000+ |
| 4 | Atlanta Market Winter 2027 | Jan 12–17 | Atlanta | 6,000+ | 50,000+ |
| 5 | Winter FancyFaire 2027 | Jan 17–19 | San Francisco | 1,000+ | 12,000+ |
| 6 | World of Concrete 2027 | Jan 19–21 | Las Vegas | 1,300+ | 47,400+ |
| 7 | SHOT Show 2027 | Jan 19–22 | Las Vegas | 2,700+ | 53,000+ |
| 8 | AHR Expo 2027 | Jan 25–27 | Chicago | 1,800+ | 50,000 |
| 9 | IPPE 2027 | Jan 26–28 | Atlanta | 1,291 | 32,000 |
| 10 | SPIE Photonics West 2027 | Jan 30–Feb 4 | San Francisco | 1,600+ | 24,000+ |
1. CES 2027
Event Snapshot
Dates: January 6–9, 2027
Venue: Las Vegas, Nevada
Exhibitors: 4,100+
Attendees: 148,000+
Focus: Consumer technology, AI, mobility, digital health, smart home, robotics, and emerging technologies
Venue: Las Vegas, Nevada
Exhibitors: 4,100+
Attendees: 148,000+
Focus: Consumer technology, AI, mobility, digital health, smart home, robotics, and emerging technologies
What CES Covers
The event spans an extensive range of technology markets:
- Artificial intelligence
- Robotics
- Digital health
- Automotive and mobility
- Smart home
- Consumer electronics
- Gaming
- Audio
- Displays
- Connectivity
- Sustainability
- Enterprise technology
According to the 2026 audit, over 65% of CES attendees have major buying power, and more than half are senior executives.
Why Businesses Attend
Technology companies use CES to launch products, form partnerships, meet investors, discuss business, and explore international markets.
CES benefits go beyond booth visits. Companies can find new clients, study competitors, and set up meetings with key decision-makers before the event.
2. NRF 2027: The Major Retail Event
Event at a Glance
Dates: January 10–12, 2027
Venue: Jacob K. Javits Convention Centre, New York City
Exhibitors: 1,000+
Attendees: 41,000+
Focus: Retail technology, eCommerce, customer experience, AI, supply chain and store innovation
Venue: Jacob K. Javits Convention Centre, New York City
Exhibitors: 1,000+
Attendees: 41,000+
Focus: Retail technology, eCommerce, customer experience, AI, supply chain and store innovation
Main Areas of Interest
NRF covers areas such as:
- Retail technology
- Artificial intelligence
- eCommerce
- Payments
- Customer experience
- Store technology
- Supply chain
- Inventory
- Logistics
- Data and analytics
- Retail media
The 2027 Expo features an AI Stage, a Startup Hub, the NRF Innovators Showcase and the Reverse Logistics Pavilion.
Lead Generation Opportunity
NRF is particularly relevant to companies that sell to retailers, brands and other businesses that deal directly with consumers.
A sales team may use the exhibitor ecosystem to find potential customers, technology partners and companies that are already investing in retail transformation.
3. PPAI Expo 2027
Event at a Glance
Dates: January 12–14, 2027
Venue: Mandalay Bay Convention Centre, Las Vegas
Exhibitors: 1,000+
Attendees: 18,000+
Focus: Promotional products, branded merchandise, corporate gifting, and marketing products
Venue: Mandalay Bay Convention Centre, Las Vegas
Exhibitors: 1,000+
Attendees: 18,000+
Focus: Promotional products, branded merchandise, corporate gifting, and marketing products
Product Categories
Visitors will have the opportunity to explore the following categories:
- Promotional products
- Apparel
- Corporate gifts
- Branded merchandise
- Drinkware
- Bags
- Awards
- Technology products
- Sustainable promotional items
- Custom branding solutions
Buyer Value
For suppliers and service companies targeting distributors, marketing agencies, corporate gifting buyers, and promotional-product businesses, PPAI creates a highly specialised environment.
4. Atlanta Market Winter 2027
The 2026 Show in Brief
Dates: January 12–17, 2027
Venue: AmericasMart Atlanta, Atlanta, Georgia
Attendees: 40,000+
Exhibitors: 6,000+
Focus: Gift, home décor, furnishings, tabletop, gourmet, seasonal and outdoor living
Venue: AmericasMart Atlanta, Atlanta, Georgia
Attendees: 40,000+
Exhibitors: 6,000+
Focus: Gift, home décor, furnishings, tabletop, gourmet, seasonal and outdoor living
Core Buyer Segments
The market is relevant to:
- Retailers
- Interior designers
- Gift shops
- Home décor businesses
- Furniture buyers
- Specialty retailers
- Hospitality buyers
- Ecommerce retailers
5. Winter Fancy Faire 2027
Event at a Glance
Dates: January 17–19, 2027
Venue: Moscone Centre, San Francisco
Exhibitors: 1,000+
Attendees: 12,000+
Focus: Speciality food, beverages, gourmet products and food retail
Venue: Moscone Centre, San Francisco
Exhibitors: 1,000+
Attendees: 12,000+
Focus: Speciality food, beverages, gourmet products and food retail
What You'll Find
The event spans 40+ speciality food categories, including:
- Functional beverages
- High-protein snacks
- Speciality grocery
- Gourmet foods
- Snacks
- Confectionery
- Dairy
- Sauces and condiments
- Organic and natural products
Commercial Audience
The event is especially relevant for:
Food manufacturers → Buyers → Distributors → Importers → Specialty retailers → Foodservice professionals
The event offers a targeted B2B audience for businesses that are introducing new food products, increasing their distribution, or moving into new retail channels.
6. The World of Concrete in 2027
Event at a Glance
Dates: January 19–21, 2027
Venue: Las Vegas Convention Centre, Las Vegas
Exhibitors: 1,300+
Attendees: 47,400+
Focus: Concrete, masonry, construction equipment, materials and construction technology
Venue: Las Vegas Convention Centre, Las Vegas
Exhibitors: 1,300+
Attendees: 47,400+
Focus: Concrete, masonry, construction equipment, materials and construction technology
Major Categories
The event covers:
- Concrete production
- Masonry
- Equipment
- Material handling
- Construction technology
- Precast
- Cement production
- Reinforcement
- Demolition
- Repair
- Surface preparation
Lead Generation Potential
The audience includes contractors, manufacturers, distributors, engineers, and construction professionals.
World of Concrete targets companies selling construction technology, equipment, software, materials, or industrial services, rather than a general business audience.
7. SHOT Show 2027
Conference Snapshot
Dates: January 19–22, 2027
Venue: The Venetian Expo + Caesars Forum, Las Vegas
Exhibitors: 2,700+
Attendees: 53,000+ latest benchmark
Focus: Shooting sports, hunting, outdoor recreation, personal protection and law enforcement
Venue: The Venetian Expo + Caesars Forum, Las Vegas
Exhibitors: 2,700+
Attendees: 53,000+ latest benchmark
Focus: Shooting sports, hunting, outdoor recreation, personal protection and law enforcement
Industry Areas
The show includes business activity related to:
- Outdoor recreation
- Hunting
- Target shooting
- Law enforcement
- Safety and security
- Industry services
- Equipment and accessories
For a B2B database or event-marketing strategy, segment this event carefully by industry role, company type, and business category, because the overall exhibition ecosystem is broad.
8. AHR Expo 2027
Event Details at a Glance
Dates: January 25–27, 2027
Venue: McCormick Place, Chicago, Illinois
Exhibitors: 1,800+
Attendees: 50,000
Focus: HVACR, refrigeration, ventilation, building automation and indoor air quality
Venue: McCormick Place, Chicago, Illinois
Exhibitors: 1,800+
Attendees: 50,000
Focus: HVACR, refrigeration, ventilation, building automation and indoor air quality
Key Market Segments
The exhibition includes:
- Heating
- Cooling
- Refrigeration
- Ventilation
- Indoor air quality
- Building automation
- Controls
- Plumbing
- Tools and instruments
- Software
- Business management
Who Attends?
Its readers include engineers, contractors, OEMs, architects, facility managers, distributors, manufacturers’ representatives, and other HVACR professionals.
This is why AHR is especially useful for B2B marketers who want to reach professionals associated with commercial buildings, equipment, facilities and HVAC technology.
9. IPPE 2027
Event Details
Dates: January 26–28, 2027
Venue: Georgia World Congress Centre, Atlanta, Georgia
Exhibitors: 1,291
Attendees: 33,000+
Focus: Meat, poultry, egg, animal food production and processing
Venue: Georgia World Congress Centre, Atlanta, Georgia
Exhibitors: 1,291
Attendees: 33,000+
Focus: Meat, poultry, egg, animal food production and processing
Major Segments
IPPE covers:
- Animal feed
- Poultry
- Egg production
- Meat processing
- Food safety
- Packaging
- Equipment
- Rendering
- Animal health
- Plant operations
The event is especially relevant to equipment manufacturers, food-processing technology providers, automation companies, ingredient suppliers, and industrial service providers focused on B2B lead generation.
10. SPIE Photonics West 2027
Event Details
Dates: January 30–February 4, 2027
Exhibition: February 2–4, 2027
Venue: Moscone Centre, San Francisco
Exhibitors: 1,600+
Attendees: 24,000+
Focus: Photonics, lasers, optics, biophotonics, quantum technologies and optoelectronics
Exhibition: February 2–4, 2027
Venue: Moscone Centre, San Francisco
Exhibitors: 1,600+
Attendees: 24,000+
Focus: Photonics, lasers, optics, biophotonics, quantum technologies and optoelectronics
Key Technology Areas
Photonics West covers:
- Lasers
- Optical components
- Biomedical optics
- Imaging
- Optoelectronics
- Quantum technologies
- Sensors
- Communications
- Semiconductor applications
- Manufacturing technology
How to Use These Expos for B2B Lead Generation
While large events bring together a valuable number of companies and professionals, attending alone doesn’t ensure that you will get qualified leads.
The more structured approach is:
Event Research → Target Companies → Decision-Makers → Qualification → Outreach → Meetings → Follow-Up
For instance, a company selling HVAC software could start with AHR Expo’s exhibitor and attendee network, then narrow it by company type and location, identify the people in charge of operations or technology, and begin outreach before the event.
You can use the same approach for CES, NRF, IPPE, World of Concrete and Photonics West as well.
Why ExpoLeads Can Be Useful for Event Prospecting
For companies attending several U.S. expos in 2027, the challenge is often not finding an event. It is finding the right businesses and contacts inside that event ecosystem.
ExpoLeads can be positioned as a B2B company and contact-data resource for event-focused prospecting, helping teams research target companies and identify relevant contacts for specific industries and markets.
A practical workflow can look like:
CES / NRF / IPPE / AHR / Other Expo
↓
Relevant Companies
↓
ICP Filtering
↓
Decision-Makers
↓
Targeted Outreach
↓
Pre-Booked Meetings
↓
Relevant Companies
↓
ICP Filtering
↓
Decision-Makers
↓
Targeted Outreach
↓
Pre-Booked Meetings
This approach helps sales and marketing teams use trade shows as an ongoing account-based lead-generation channel, rather than relying entirely on walk-in booth traffic.
Turn the Right Event Into the Right Prospect List
Other Event Contact Data Providers
For businesses looking for event-based contact data, the right provider should be evaluated on event coverage, audience relevance, data segmentation, and overall data quality rather than database size alone.
- ExpoLake offers attendee and exhibitor contact data for trade shows and professional events.
- ExpoAttendeeList provides event-focused attendee and exhibitor databases.
Before choosing a provider, compare the data available for your specific event, target audience, and campaign requirements to ensure the contacts are relevant and useful for outreach.
Final Thoughts
FAQ's
What are the biggest expos in the USA in January 2027?
The calendar includes several very large events, including CES, NRF Retail’s Big Show, SHOT Show, AHR Expo, and World of Concrete. Their published or latest benchmark audiences range from tens of thousands to well over 100,000 participants.
What is the attendance figure for the January 2027 expo that has the highest published attendance figure?
Of the events listed, CES has the highest published attendance figure of over 148,000; this being based on the attendance audit for 2026, which is the one used in the current exhibitor information for 2027.
What events currently have not yet been assigned numbers of attendees?
In the supplied CRM version, the number of attendees for PPAI Expo, Atlanta Market,, and IPPE is listed as TBA for 2027. This is better than relying on an unsupported estimate.
What event is of use to companies in the industrial and manufacturing sectors?
Several events cater to different industrial specialities, such as World of Concrete, which covers commercial construction; AHR Expo, which covers HVACR; IPPE, which focuses on processing for the food and animal-production sectors; and SPIE Photonics West, which focuses on photonics and optical technologies.